Academic Preparation

Students desiring a career in Marketing may enroll at CSUSB in an Administration Major and a Marketing, Sports & Entertainment Marketing, or Advertising Management Concentration. The course requirements for an Administration major with one of these concentrations are divided into four sections:

78-82 units of general education requirements. Seven lower division courses which may be completed at a community college.

Lower Division Core:

  • IST101 - Information Technology Courses (4 units)

  • ACCT211 - Principles of Accounting (4 units)

  • ACCT 212 - Principles of Accounting II (4 units) - Prerequisite: ACCT211

  • ECON200 - Principles of Microeconomics (4 units)

  • ECON202 - Principles of Macroeconomics (4 units)

  • MGMT230 - Business Law (4 units)

  • ADMN210 - Applied Business Stat. (4 units)

  • MATH110 - College Algebra (4 units) - Meeting category B1 in GE Requirements
    or  
    MATH120MATH192 or MATH211

NoteThese courses may be taken at a community college. You must have junior standing (90 quarter units), have completed all lower division course prerequisite courses and specified course prerequisites before you can be enrolled in the Required Core Courses.

Nine upper division core courses provide a foundation in the various functional areas of Business Administration.

Upper Division Core:

  • FIN313 - Business Finance (4 units) - Prerequisite: ACCT211 or 312, SCM210 and MATH110

  • FIN314 - Corporate Financial Management (4 units) - Prerequisite: FIN313

  • SCM304 - Principles of Supply Chain Management (4 units) - Prerequisite: MATH110 or 120 and SCM210

  • IST309 - Information Management (4 units) - Prerequisite: IST101

  • MGMT302 - Management and Organizational Behavior (4 units)
    or
    PSYC302 - Management and Organizational Behavior (4 Units)

  • MGMT350 - Administrative Communications (4 units) - Prerequisite: MGMT230

  • MKTG305 - Marketing Principles (4 units)

  • PA315 - Government-Business Relations (4 units)

  • MGMT490 - Strategic Management (4 units) - Prerequisite: To be taken in senior year AFTER completion of all core courses