As you plan your academic path at CSUSB make sure to take the courses that serve as prerequisites prior to so as to prepare you for the next step in your coursework. Courses are 4 units unless otherwise noted.
MKTG 305 MARKETING PRINCIPLES
Overview of the field of marketing and its interactions with other aspects of business. Includes consumer and industrial buying behavior, target marketing, segmentation, positioning, and differentiation; marketing research, product, distribution, promotion, and pricing decisions; industrial, services and international, marketing as well as legal and ethical dimensions. Prerequisite: 90 units or Junior standing.
MKTG 410 CONSUMER BEHAVIOR
Consumer decision processes in the consumptive role including internal and external influences on consumer behavior and marketing strategies. Prerequisite: MKTG 305.
MKTG 416 MARKETING RESEARCH
Marketing research as an activity of information gathering, analysis and interpretation for input into management decision-making. Application for current practices and techniques in the marketing research industry. Requires the use of statistical software. Lab fee. Prerequisite: MKTG 305.
MKTG 420 INTRODUCTION TO MARKETING COMMUNICATIONS
The role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, digital media, and public relations, as well as their social, economic, and legal impact. Emphasis on the influence of marketing communications on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort. Prerequisite: MKTG 305 and the upper division writing requirement (MGMT 306).
MKTG 430 PROFESSIONAL SELLING & AND SALES MGMT
Develops interpersonal communication skills used in the selling of products and services. Skills in prospecting, questioning, and listening, understanding needs, demonstrating, overcoming objections, questioning, and listening, understanding needs, demonstrating and explaining products, overcoming objections and closing the sale. Introduces managerial techniques used to supervise a sale force and to analyze company sales. Emphasis on recruitment, training, motivation and evaluation of salespeople. Prerequisite: MKTG 305 and the upper-division writing requirement (MGMT 306).
MKTG 436 MARKETING DECISION-MAKING
Reinforcing concepts learned in Marketing Principles. Students will analyze, evaluate and develop product, price promotion and physical, distribution marketing programs. Emphasis placed on analytical techniques and case studies to develop effective student decision-making skills in major functional areas of marketing. Prerequisite: MKTG305.
MKTG 446 INTEGRATED MARKETING COMMUNICATIONS
Development of an integrated marketing communications campaign for a client's regional or national product or service. Prerequisite: MKTG 420.
MKTG 460 RETAILING
History, development, organization and management of retail institution. Emphasis is on retail store operations, such as location, layout, planning, control of budgets, human resources planning, pricing and customer service. Prerequisite: MKTG 305.
MKTG 470 INTERNATIONAL MARKETING MANAGEMENT
Marketing strategies for developing global markets including the cultural, political, and economic infrastructure of foreign markets and their impact on traditional marketing decisions. Prerequisite: MKTG305.
MKTG 496 MARKETING PLANNING & STRATEGY
An integrative approach to strategic marketing management including the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs and an applied knowledge of SPSS or any other data analysis software package. Three hours lecture and two hours computer laboratory. Prerequisites: MKTG410, 416 and 436 and the upper-division writing requirement.
NOTE: 500+ Courses are Graduate Level Courses, but the ones below may be taken by undergraduate students with permission.
MKTG 520 ADVANCED MARKETING COMMUNICATIONS
Management of the marketing communications function with emphasis on the integration and coordination of its activities. Advertising, direct marketing, personal selling, public relations, sales promotion, and digital strategies are mastered with consideration given to global, ethical, and technology-related issues. Includes development of an integrated marketing communication plan. (Also offered as COMM 520. Students may not receive credit for both) Prerequisites: MKTG 305 or consent of instructor.
MKTG 525 SPORTS AND ENTERTAINMENT MARKETING
Examination of the theoretical and practical aspects of marketing management in the sports and entertainment industry. Prerequisite: MKTG 305 or MKTG 605.
MKTG 550 ADVANCED SPORTS MARKETING PLANNING & STRATEGY
An integrative approach to strategic sports marketing management providing theoretical and practical aspects of marketing management in the sports industry. Topics include the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs. Prerequisite: MKTG 525.
MKTG 555 ADVANCED ENTERTAINMENT MARKETING PLANNING & STRATEGY
An integrative approach to strategic entertainment marketing management providing theoretical and practical aspects of marketing management in the entertainment industry. Topics include the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs. Prerequisite: MKTG 525.
MKTG 560 SERVICES MARKETING
The process of designing and marketing intangible services for profit and non-profit organizations. Emphasis on customer-focused strategies for developing, promoting, pricing and evaluating service mixes in a global context. Prerequisite: Junior standing.
MKTG 575 INTERNSHIP IN MARKETING
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two Jack H. Brown College of Business and Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator
MKTG 590 SEMINAR IN MARKETING
An intensive study of some phase of marketing to be developed by the instructor. May be repeated for credit as topics change.
MKTG 595 INDEPENDENT STUDY
Special topics involving library and/or field research. A total of 10 units in any Jack H. Brown College of Business and Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the Jack H. Brown College of Business and Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (Credit to be arranged: 1 to 5 units).